There aren't really strict rules for creating cases. It all depends on your creativity, exposure, and a bit of luck to make the case popular. However, there are a few tips that can help present your work well: 🔴 First and foremost, obtain the client's consent to use their name and project details. Such information can be easily found by competitors or other users of the case publication platform. So, when drafting a contract, discuss this with the client right away. 🔴 Start working on the case during the project (or right after completion) while you and your client still remember all the details and insights, and the results are still relevant. 🔴 Talk about the project's big strategy or goal, not just the actions you took while working on the tasks. Explain your decisions and show how they align with the project's main objective. 🔴 Present the material naturally, letting your writing style reflect your individuality. Don't make the project description too complex, reduce the number of technical terms. Your expertise will be evident in the designs and research. 🔴 Nobody likes to read long texts. Use short sentences, simple words, and constructions that are easy to read, as the case study will be skimmed rather than read attentively. 🔴 Present the case as meticulously as you do your other design work. Well-crafted details and clean layouts will show that you are responsible and care about your projects and clients. 🔴 It's better to explain everything, even the obvious. Remember, you're making the case for people who are seeing it for the first time. 🔴 Immerse the viewer in a storytelling (both visual and textual) that follows a clear plan. And here's an interesting touch - like final credits. At the end of the case, you can add a thank you for viewing. However, the phrase 'Like and subscribe to me' is considered bad manners.

☝🏻 A case (for a designer) is a review of a completed project in the form of a short article with illustrations. It serves as a marketing or PR tool, showcasing the designer's professionalism, skills, specialization, and approach to problem-solving. It also reflects the designer's role if the project was a team effort. By the way, case studies form the basis of a portfolio. Objectives of a case: 🔴 Showcase the design work from various angles 🔴 Display the process of solving tasks and problems 🔴 Promote the designer and attract clients 🔴 Demonstrate the value of the designer's services 🔴 Gently encourage potential clients to contact the designer A case always describes real working practices in a storytelling format with a specific structure. For a client or employer to decide on hiring, they need to understand how a designer works and makes professional decisions. Through case, clients can better comprehend what you do, your style, how you solve business problems, and how you will help them achieve their KPIs. Basic structure of a case: ⚫ ️ Title page with the project name and type ⚫ ️ Task description and problem statement ⚫ ️ Client description (who the work was done for) ⚫ ️ General process description, research ⚫ ️ Detailed description of individual stages of work ⚫ ️ Demonstration of key visualizations ⚫ ️ Detailed demonstration of noteworthy solutions ⚫ ️ Results achieved by the client (optional) ⚫ ️ Description of the tools used Where to store case: 🔴 Behance 🔴 Cases 🔴 Dribbble (paid version for more options) 🔴 Your own portfolio website ❗️ Important! Before publishing a case, it's worth asking the client for permission and remembering the NDA (non-disclosure agreement)❗️

There is an intriguing book about design mistakes that can maim or even kill, and how to avoid them. It discusses the roles and responsibilities of designers, the battle against dumb mistakes and users, and how design can infuriate and exclude human traits and flaws. This is “Tragic Design” by Jonathan Shariat and Cynthia Savard Saucier, a 220-page book written in English. The book is worth reading; it’s incredibly interesting. For example, in the second chapter, “Design Can Kill,” four situations are analyzed where product interface errors led to fatal consequences. Situation 1: A radiation therapy device that “shot” patients with a beam of 17k rad, 85 times the standard dose. Situation 2: A ferry where the gas and brake pedals switched places depending on the mode. Situation 3: A car that locked its doors and caught fire from a rear-end collision, killing at least 180 people. Situation 4: An airplane that crashed into a mountain because it confused degrees with vertical speed.