☝🏻 A case (for a designer) is a review of a completed project in the form of a short article with illustrations. It serves as a marketing or PR tool, showcasing the designer's professionalism, skills, specialization, and approach to problem-solving. It also reflects the designer's role if the project was a team effort. By the way, case studies form the basis of a portfolio. Objectives of a case: 🔴 Showcase the design work from various angles 🔴 Display the process of solving tasks and problems 🔴 Promote the designer and attract clients 🔴 Demonstrate the value of the designer's services 🔴 Gently encourage potential clients to contact the designer A case always describes real working practices in a storytelling format with a specific structure. For a client or employer to decide on hiring, they need to understand how a designer works and makes professional decisions. Through case, clients can better comprehend what you do, your style, how you solve business problems, and how you will help them achieve their KPIs. Basic structure of a case: ⚫ ️ Title page with the project name and type ⚫ ️ Task description and problem statement ⚫ ️ Client description (who the work was done for) ⚫ ️ General process description, research ⚫ ️ Detailed description of individual stages of work ⚫ ️ Demonstration of key visualizations ⚫ ️ Detailed demonstration of noteworthy solutions ⚫ ️ Results achieved by the client (optional) ⚫ ️ Description of the tools used Where to store case: 🔴 Behance 🔴 Cases 🔴 Dribbble (paid version for more options) 🔴 Your own portfolio website ❗️ Important! Before publishing a case, it's worth asking the client for permission and remembering the NDA (non-disclosure agreement)❗️