Dieter Rams’ principles of good design: 1️⃣ Innovative Opens up something new. Aging design during technological development equals the death of a product. 2️⃣ Useful A product is bought en masse when it is functional and meets psychological and aesthetic criteria. 3️⃣ Aesthetic Daily use affects users’ well-being, so only well-made, convenient items can be beautiful. 4️⃣ Understandable Intuitive, explaining the product’s structure. 5️⃣ Unobtrusive Design should be neutral and restrained, making products tools in the user’s hands. 6️⃣ Honest Not embellishing itself, not manipulating the user and hiding nothing. 7️⃣ Long-lasting Not chasing trends or fashion, existing beyond them and serving for many years. 8️⃣ Thorough Carefulness and accuracy show respect for users, focusing on their needs. 9️⃣ Environmentally friendly Conserves resources, minimizes pollution and increases the use of eco-materials. 🔟 Minimal Less is better. Simplify or remove unnecessary elements.