There aren't really strict rules for creating cases. It all depends on your creativity, exposure, and a bit of luck to make the case popular. However, there are a few tips that can help present your work well: 🔴 First and foremost, obtain the client's consent to use their name and project details. Such information can be easily found by competitors or other users of the case publication platform. So, when drafting a contract, discuss this with the client right away. 🔴 Start working on the case during the project (or right after completion) while you and your client still remember all the details and insights, and the results are still relevant. 🔴 Talk about the project's big strategy or goal, not just the actions you took while working on the tasks. Explain your decisions and show how they align with the project's main objective. 🔴 Present the material naturally, letting your writing style reflect your individuality. Don't make the project description too complex, reduce the number of technical terms. Your expertise will be evident in the designs and research. 🔴 Nobody likes to read long texts. Use short sentences, simple words, and constructions that are easy to read, as the case study will be skimmed rather than read attentively. 🔴 Present the case as meticulously as you do your other design work. Well-crafted details and clean layouts will show that you are responsible and care about your projects and clients. 🔴 It's better to explain everything, even the obvious. Remember, you're making the case for people who are seeing it for the first time. 🔴 Immerse the viewer in a storytelling (both visual and textual) that follows a clear plan. And here's an interesting touch - like final credits. At the end of the case, you can add a thank you for viewing. However, the phrase 'Like and subscribe to me' is considered bad manners.