He is now a 91-year-old legend. Who is he?.. Meet Dieter Rams, the architect of modern design 😏 Dieter Rams revolutionized the design of Braun and Vitsoe, with their appliances and furniture still being copied today. He created minimalist buttons and dials, the first transparent cover for record players (nicknamed “Snow White’s Coffin”), and angled hairdryer handles for easier use. Rams showed that bulky items could be compact and aesthetic, making innovations more convenient and attractive. Every product is a “mini-sculpture.” His designs became more compact with dark tones, fewer screws, and extreme simplification. For 30 years, black was popular in household appliance design. Rams’ design department was the first to be involved in high-level business decisions. Jonathan Ive (Apple’s designer) fully embraced Rams’ principles, initially copying the calculator, light clock, and record player, and designing them through the lens of iPhone apps, earning praise from Rams.