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The Future of Crypto-Native Marketing There is no doubt digital marketing is integral to Web2 or as we know it the modern traditional internet. Exploring the potential of onchain advertising presents many challenges and opportunities. Based on the track record of Web2 advertisers, the threshold of “better” is low for Web3. But, only through diligent development of customizable privacy frameworks and data sovereignty tools can Web3 transform the digital marketing landscape. Empowering individuals to protect, control and monetize their data is a central tenet of the Web3. With greater control over their own data, Web3 users are able to move beyond simply protecting personal information to actually start benefiting from it; the monetization of individual data becomes easy and attractive. Can web3 or the decentralized internet have a part to play in redefining the scope and potential of advertising? In what way? Share your thoughts in comments! #tidder #thoughts
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🐢 Esports Giant Team Liquid Reveals Collab With NFT Game Illuvium Team Liquid is working with the developers of NFT game Illuvium, which has just launched in early access, to test its turn-based, player-vs-player (PVP) creature autobattler experience. Team Liquid founder and co-CEO Victor Goossens announced the collaboration Wednesday. “We’ll be limit-testing and advising them on the PVP aspect of their game,” Goosens said in a video. “We’ve been incredibly impressed with the quality of the game from what we’ve seen so far.” Team Liquid members like League of Legends player “Broxah” and content creator “Midbeast” will be among those from the esports organization checking out Illuvium, according to the organization’s CEO.
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💈 Magic Eden releases cross-chain NFT and crypto wallet Magic Eden, a leading player in the NFT marketplace, is taking a significant step towards a more integrated and user-friendly crypto experience with its upcoming crypto wallet browser extension. This development, as announced by CEO and co-founder Jack Lu, is designed to support a multi-chain world for NFTs, addressing the current fragmentation and complexity in managing digital assets across different blockchains.
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✉️ Web3 Foundation Empowers DeFi with $1M Investment in Centrifuge's Real-World Assets The collaboration signifies Web3 Foundation's dedication to bringing real-world assets (RWAs) onchain, responding to the surging demand and narrative surrounding RWAs in the decentralized finance (DeFi) space. The investment will be directed towards Anemoy’s upcoming pool of US Treasury Bills on Centrifuge. "With this collaboration between Centrifuge and Web3 Foundation, the stage is set for significant growth and innovation for real-world assets using Polkadot’s infrastructure and technology."