‍The Future of Crypto-Native Marketing There is no doubt digital marketing is integral to Web2 or as we know it the modern traditional internet. Exploring the potential of onchain advertising presents many challenges and opportunities. Based on the track record of Web2 advertisers, the threshold of “better” is low for Web3. But, only through diligent development of customizable privacy frameworks and data sovereignty tools can Web3 transform the digital marketing landscape. Empowering individuals to protect, control and monetize their data is a central tenet of the Web3. With greater control over their own data, Web3 users are able to move beyond simply protecting personal information to actually start benefiting from it; the monetization of individual data becomes easy and attractive. Can web3 or the decentralized internet have a part to play in redefining the scope and potential of advertising? In what way? Share your thoughts in comments! #tidder #thoughts